Mastering Google Analytics

Learning Objective: In this module, you will learn the basics of google analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website. You will also learn about the important KPIs which are needed to be analysed for a healthy web performance. we'll deep dive into how to setup your account and grant the permissions to other users.

Topics: Introduction to Google Analytics, Dimensions & Metrics, Setting up Google Analytics, Understanding Account, Properties & Views, Users & Permissions in Google Analytics

Learning Objective: In this module, you will learn about important KPIs and integration of different tools such as google webmaster & google adwords with google analytics. You'll also get an overview of how these tools enhance your analysis by integration with google analytics and the important data that can be tracked and analysed

Topics: Traffic, Channels, Sources & Mediums, Digital Marketing, Cost Models, Types of Channels, Integration of Google Analytics, Integration of Webmaster Tools

Learning Objective: In this module you will learn about the audience reports and customer acquisition reports. You'll learn how to use regex expressions, the various combination of filters and parameters.

Topics: Audience Reports, Acquisition Reports, Search Options, Regular Expressions

Learning Objective: In this module, you will learn more about user behavior parameters. Important KPIs for tech & products. You'll learn how to A/B test your hypothesis and new products in google analytics

Topics: Events, Behavior Reports, Site Content, Site Search, Experiments

Learning Objective: In this module, you will learn about conversions, goals & how to analyse your ecommerce sales & the impact of various factors such as audience segment, geography, demographics & marketing channels on it using multi channel funnel reports.

Topics: Conversions & Goals, Ecommerce Analytics, Multichannel Funnels

Learning Objective: In this module, you will learn more about social parameters & KPIs being tracked in Google Analytics & Facebook.

Topics: Facebook KPIs, Facebook console & parameters, Measurement of camapign effectiveness, Segmentation study of the campaign performance

Learning Objective: In this module you will learn about the mobile app analytics. You will learn how to measure the success of various marketing campaigns & channels promoting your app download programs

Topics: Introduction to Mobile Apps Analytics, Tracking, measuring & Analysing important KPIs

After the completion of the Mastering Google Analytics course at Brighter Connect, you will be able to:

• Understand the relevance of web analytics and how to utilize it in your decision making process. Understand and identify the various KPIs important for a digital presence.
• Write down, measure, assess and analyse the objectives vis-a-vis performance of your business via digital presence.
• Understand your customers, their behavior and engagement levels through freely available and easy to use web analytics tools.
• Understand how your marketing channels are performing and how can you optimize them for better ROIs.
• Perform and measure A/B tests to understand the features your customers prefer, interact, engage and like on your portal.
• Measure and analyse your geographical popularity, presence and consumer affinity.
• Measure and analyse your customer segment to learn more about your visitors to understand the effectiveness of marketing in driving the right target audience and product success factor by their high engagement levels with your product features.

Mastering Google Analytics helps you measure your success factor in digital world. It helps you in improving the business by understanding your audience better. Using Digital Media Analytics you can effectively optimize your spends to maximize your ROI.

Highly recommended for business stake holders with digital presence or planning for a digital presence, marketing professionals (digital & offline marketers), digital product managers, sales executives, strategy makers and enthusiasts who want to develop their career around web analytics.

Awareness and appreciation of Internet technology, websites, mobile apps, ecommerce, and other digital mediums. Added Advantage: Basic knowledge how of internet functioning and internet terminologies like cookies, tracking mechanisms, etc.

There will be several exercises done during the training. This will call for involvement of all the participants. The participants will be taking up quizzes at the end of 4th and 8th module.After the completion of these quizzes the participants will be certified as Google Analytics expert by Brighter Connect.